Virtual staging is a computer aided technique that allows potential home buyers to see the full potential of an empty home through the use of pictures that give the impression of how the house would look like when fully furnished. The technique allows the buyer to visualize the type of furniture, lights, and decor that can look good in the house.
When experts do the virtual staging, it becomes a powerful sales strategy since it allows the aspiring homeowner to visualize the house as they would like it to be. If you are wondering how virtual staging helps sellers sell homes, it is because buyers have first to visualize themselves living comfortably in the house to develop a feeling of ownership.
Benefits of virtual staging
If a seller were to do the traditional home staging, they would have to part with a substantial amount of money to cater for the cost of renting furniture. When they choose to use virtual staging, the process is a lot cheaper and offers them more options.
According to expert estimates, the price of virtual staging is about 10% of the cost of the traditional staging. That is not all, should the house fail to sell within a period of time, furniture rental costs will increase with time thus making the process uneconomical.
At the end of the day, you also have to hire someone to transport the furniture and clean it on a regular basis.
Traditional staging method
When a seller decides to use the traditional staging method, it may create a wrong impression to the buyer that the cost of the house also includes the furniture. The virtual method makes it clear to the consumer that the furniture they are seeing has been placed using digital means.
It is a well-known fact that buyers are searching for a house first conduct their search online.
When a prospective buyer takes a look at two houses where one is empty, and the other one has been virtually staged, there is no doubt they will choose to take a look at the staged one first.
Virtual staging disclosure
However, it is important for the real estate agent that has used virtual staging to disclose the fact to its potential buyers. Unless they reveal this fact, the customers might feel shortchanged once they decide to visit the house.
As long as they buyers know that they are viewing virtually staged pictures, they are okay with the opportunity to see the potential of the home. If you had any reservations about how virtual staging helps sellers sell homes, there is your answer.